Museumplein Amsterdam: Things to Do, Museums & Events (2026)

If you are planning a trip to Amsterdam, you will inevitably find yourself at Museumplein. This isn't just a square; it is the cultural living room of the city. Whether you want to visit world-class museums, have a picnic on the grass, or simply watch the locals go about their day, this is the place to be. However, there are a few tourist traps and outdated facts you need to know before you go, specifically regarding that famous I amsterdam sign.

Here is everything you need to know to navigate Museumplein like a local in 2026.

What is Museumplein?

Located in the prestigious Oud-Zuid district, Museumplein (Museum Square) is a vast public space surrounded by the city's most important museums. Until the late 19th century, this area was a candle factory and a marshy meadow. Today, it is a meticulously landscaped park designed by Sven-Ingvar Andersson, featuring a large pond, expansive lawns, and an underground supermarket.

It serves as a breathing space in the dense city center. On sunny days, you will see thousands of Amsterdammers lounging on the grass, playing frisbee, or listening to music. It is safe, clean, and incredibly vibrant.

• Location: Oud-Zuid (South), just past the Vondelpark.
• Cost: Entrance to the square is free. Museums require tickets.
• Best Time to Visit: Morning for museums (to avoid crowds), afternoon for picnics.
• Vibe: Arty, relaxed, and family-friendly.

The Big Three: Museums You Cannot Miss

The square is anchored by three giants of the art world. If you plan to visit these, you must book your tickets online in advance. The days of walking up to the counter and buying a ticket are largely over due to high demand.

Rijksmuseum

This is the crown jewel of the Netherlands. Dominating the northern end of the square with its stunning neo-Gothic architecture, the Rijksmuseum takes you on a journey through 800 years of Dutch history.

You are here primarily for the Gallery of Honour, where you will find masterpieces by Vermeer, Frans Hals, and, of course, Rembrandt’s massive The Night Watch. The building itself is a work of art, with a beautiful bicycle passage running right through the middle of it.

Van Gogh Museum

Located on the western side, this modern structure houses the world's largest collection of works by Vincent van Gogh. It is an emotional journey through the artist's life, from his early dark peasant paintings to the vibrant sunflowers and his final, turbulent works.

Expert Tip: This is the most popular museum in the country. Tickets often sell out weeks in advance. Do not leave this for the last minute. If you have the I Amsterdam City Card, you still need to book a time slot, but it gets you in.

Stedelijk Museum

You cannot miss this building; it looks like a giant white bathtub floating in the air. The Stedelijk is Amsterdam’s answer to the MoMA. It focuses on modern and contemporary art and design. If you are into abstract expressionism, pop art, or industrial design, this is your spot. It is generally less crowded than its two neighbors.

Moco Museum

A newcomer to the square, located in a townhouse between the Van Gogh and Rijksmuseum. The Moco Museum focuses on subversive art and is famous for its permanent Banksy exhibition. It is smaller, funkier, and very Instagram-friendly.

The entrance to the Moco Museum, a boutique museum famous for exhibiting Banksy and modern street art.

Things to Do Beyond Museums

You don't need to be an art historian to enjoy Museumplein. In fact, many locals come here just to relax without ever stepping foot inside a gallery.

Have a Picnic Like a Local

Instead of paying tourist prices at the kiosks on the square, do what the locals do. There is a large Albert Heijn supermarket located underground (entrance near the Van Gogh Museum). Go down there, grab some cheese, fresh bread, drinks, and snacks at normal prices, then find a spot on the grass. It is the perfect way to recharge after a long walk.

The Concertgebouw

At the southern end of the square stands the Royal Concertgebouw, known for having some of the best acoustics in the world. Even if you are not attending a gala in the evening, you might catch a free lunch concert. These usually happen on Wednesdays at 12:30 PM (except in July and August), offering a 30-minute classical performance for free.

Skatepark and Basketball

Behind the Rijksmuseum, there is a smooth skatepark and a basketball court. It is a great spot if you are traveling with teenagers or just want to watch some local talent. The atmosphere here is very inclusive and chill.

Seasonal Events: Winter vs. Summer

Museumplein changes its character completely depending on the season.

In Winter: The large pond in front of the Rijksmuseum is transformed into Ice\*Amsterdam, a beautiful ice skating rink. There is a replica of the Magere Brug (Skinny Bridge) over the ice, and you can rent skates on-site. It is magical, especially in the evening with the lights on, though it can get crowded. The ticket fee is around €16 - €20. There is also a cozy Christmas market area with mulled wine and hot snacks.

In Summer: The pond is filled with water, and the square becomes a festival ground. You might stumble upon the Uitmarkt (the opening of the cultural season) or open-air orchestra screenings.

Important Update: Where is the I amsterdam Sign?

This is the most common mistake tourists make in 2026. You will see old photos of huge red and white I amsterdam letters standing in front of the Rijksmuseum.

They are no longer there.

The city council removed them from Museumplein in late 2018 because they were attracting too much mass tourism to a single spot. Do not go to Museumplein expecting to find them; you will be disappointed. If you really want that photo, you can usually find a set of letters at Schiphol Airport or at Sloterplas lake in Amsterdam West.

Practical Information

• Getting There: Trams 2, 5, and 12 stop right by the Van Gogh Museum. Trams 3, 5, and 12 stop near the Concertgebouw. It is very well connected.
• Parking: There is a large Q-Park garage underneath Museumplein, but be warned: it is very expensive. We strongly recommend using a Park & Ride (P+R) facility on the outskirts of the city and taking the tram in.
• Toilets: There are public restrooms in the underground car park entrance and usually a paid facility on the square itself. Keep some coins handy or your card, as they are not free.
• Lockers: If you have luggage, there is a Lockerpoint nearby, but the museums also have cloakrooms (though they may not accept large suitcases).
• Water: Look for the small drinking fountain near the skatepark that looks a bit like the sink from the Chamber of Secrets in Harry Potter. It provides fresh, free drinking water.

Museumplein is safe, but like any crowded tourist area, pickpockets can be active. Keep your bags closed and your phone in your front pocket, especially when watching street performers.